LUNKER CITY

Lunker City – The founding brand of modern soft lures

Visionary and ahead of his time, Herb Reed revolutionized fishing with soft lures in the 80s by creating two models that have become legendary: the Slug-Go and the Fin’s Fish. With these major innovations, he gives birth to new families of lures, today universally recognized under the names of Slugs and Finesses.

Driven by the immediate enthusiasm of fishermen, the brand Lunker City quickly established itself as a global reference. In the 90s, the Slug-Go definitely marks the history of black bass fishing by propelling many teams on the podiums of the prestigious Bassmaster, thus becoming the best-selling lure of all time for this discipline.