SRT

SRT is a French brand of fishing equipment, stemming from the company SERT, founded in 1944 by Mr. Alexis Coutou. Initially specialising in recycling, the company diversified into importing Japanese bamboo before fully embarking on the design and manufacture of fishing equipment from the 1970s under the direction of his son, Francis Coutou.

In 2025, the SERT brand launched a new era by reorganizing its identity: SRT now becomes the main brand for its products, with a new logo, the baseline "Let’s Go Fishing", and a revised product range for all levels, from beginners to enthusiasts. This redesign includes distinct colors according to the types of fishing (catch, trout, carp, sea, multi-fishing) and 220 new features announced for 2026, including PROCEED rods for the carnassier, a complete carp line, an expanded range of lures (freshwater and sea), ready-to-fish kits, and accessories like waders, landing nets, and crates.